Google Ads and Social Media Paid Advertising

Work with industry leaders Miranda Ivey and Kim Dawson to get the most from your digital marketing in Byron Bay, Ballina and beyond.

Why Byron Search Marketing?

Are you tired of being passed around a big agency like a pass the parcel?

Does it seem like your Account Manager is always on holiday, off sick or passing the buck?

Even when you work is done are there inconsistencies, spelling errors or does it seem like your agency doesn’t actually “get” what you do?

Is your current return on ad spend lower than you would like?

You’re in the right place.

We’re Northern Rivers locals who you can meet for coffee and discuss your business.

About the Team

Kim Dawson is a search specialist with over 15 years experience managing SEO and Google Ads campaigns for leading Australian businesses.

Miranda Ivey is a sought after digital marketer specialising in lead generation and Facebook & Instagram Ads.

We are both based in Ballina and work collaboratively on a number of projects together for businesses in the local area.

We meet our clients monthly either in person or via zoom. By providing combined monthly reports we give you a full picture of your paid ads management strategy and recommendations for the future.

Facebook & Instagram
Paid Media Management

Miranda loves advertising people’s businesses, and helping them to show up and shine online.

Adding sparkle to Facebook & Instagram ads for over 8 years. This is your opportunity to work with someone who really wants to understand your business and deliver results.

Get the very best from Google Ads

Kim has a comprehensive digital marketing background in Search Marketing and SEO spanning over 15 years. She has been fortunate enough to work for leading digital agencies in both Australia and North America.

Kim’s experience is broad and includes some of the largest and most comprehensive Google Ads accounts in Australia including Toyota, ANZ, Real Estate,, Seek, Medibank, National Geographic, and Stan.

Kim provides Google Ads (and Microsoft Ads) account creation, optimisation and management for Australian businesses as well as SEO services for existing clients.


Measurement and the Big Picture 

One of the great things about digital advertising is that everything can be measured and tracked. We use GA4 and Tag manager to integrate with the platforms we use and provide insightful reporting to give you an holistic view of your website performance each month.

We love data and ensuring that everything we do is measured and that the results from our work aligns with your business goals.

Get In Touch

9 + 4 =

I appreciate your understanding of my approach to my business – I’m not terribly salesy and the people I was working with previously kept trying to force me into a way more American style of selling which felt really inauthentic to me. I just wanted to work with someone who appreciated the approach I wanted to take (even though it might lead to a slower burn) and could help me optimise sales while still being authentic Rachel Corbett

Creator of PodSchool & weekly host of the Project TV

We’ve had a long and painful history of people selling us solutions for our social media marketing. They all promised the world and delivered a monthly invoice.

I decided on using you the first time I read some copy you wrote. It was simple, no fluff, and direct to the point: a rare gift.

When we agreed to go with you, I said I wanted just two things: results, and no BS. You delivered the results with great conversions, and you delivered without any BS.

We are now looking at working with you on our USA website – simply because we trust you. Ian Hamilton

Founder, Alkaway

Kim is a vital part of our marketing team. She is impressively talented and a delight to work with. Her knowledge has produced outstanding results and she has been hugely instrumental in helping bring our company from our start up days right through to an ASX listed company Danny Maher

CEO, FirstWave

I had the pleasure of working with Kim as General Manager of Products for Opmantek. Kim worked with us through a highly successful growth phase, coming up with many creative ways to reach our customers in a very competitive industry. She has a deep knowledge of digital marketing especially when it comes to Google Ads. Kim is a great communicator and is very adaptable, which made her an indispensable part of the marketing team. She is pleasure to work with and I highly recommend her Adam Leeflang

Marketing Manager, Opmantek