It just got harder to create expanded ads

Google are on a mission to make us use their responsive text ads as default. They are now going as far as taking away the option when you try to create an ad within the Google Ads interface. This is how it was, and still is in some accounts: And here’s what you’ll see...

Google takes away search query information

Earlier this week Google made changes to the search terms report in Google Ads. The message showed up in accounts saying: Changes to the search terms report We are updating the search terms report to only include terms that were searched by a significant number of...

Selling Masks in Google Shopping and Merchant Center during COVID?

It is not a good time to be in the mask business. Since COVID hit the Google Shopping Merchant Centre algorithms have been adjusted to flag pretty much anything that uses the word ‘masks’ or ‘mask’. So if you’re hoping to sell mardi gras masks, exfoliation masks or...

Google Partner Status Requirement Changes

In 2021 Google are changing their requirements of what is needed to be a certified Google Partner offering Google Ads, and what they have added is bullshit. I can’t believe it. They are truly showing their colours as an evil money hungry company. Let’s get straight to...

The COVID19 Winners and Losers so far

What a month it has been! And such an interesting time to watch online behaviour. The response from my clients and search changes was pretty much overnight. I had clients calling to ‘Switch off Everything’ the first day of social distancing restrictions and others...

This captures my thoughts on Google Reps Perfectly!

Need help with Google Ads? Get in touchWe love recommending Kim to our clients because her experience in Adwords makes her the best and easiest to work with in the area.I came to Kim needing a lift in our Google AdWords performance. And that’s exactly what we got. To...

Are you using different ratio videos in your mobile video advertising?

I don’t have many apps on my phone. I spend enough time in front of a screen so I don’t need more temptation, but there is one silly game I’ve been playing for years, every now and then I delete it, forget about it, then in a moment of boredom decide to add it again....

Keyword Targeting in Google Shopping – My Thoughts

I’m sure you know that Google Shopping doesn’t allow keyword targeting in the traditional way, but it is possible to structure an account so that you have a fairly high level of control over the keywords and most importantly bids. I’ve tried this method on a few...

Kim Dawson

Kim Dawson

Google Ads & SEO Expert

Kim has been doing Google Ads and SEO since 2004.

Based in beautiful Byron Bay and working with businesses all over the world, Kim’s experience is broad, from some of the largest accounts in Australia, to small local businesses and startups. Kim has a passion for helping businesses grow and getting results that are meaningful and impactful.

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