Google are on a mission to make us use their responsive text ads as default. They are now going as far as taking away the option when you try to create an ad within the Google Ads interface. This is how it was, and still is in some accounts: And here’s what you’ll see...

Earlier this week Google made changes to the search terms report in Google Ads. The message showed up in accounts saying: Changes to the search terms report We are updating the search terms report to only include terms that were searched by a significant number of...

It is not a good time to be in the mask business. Since COVID hit the Google Shopping Merchant Centre algorithms have been adjusted to flag pretty much anything that uses the word ‘masks’ or ‘mask’. So if you’re hoping to sell mardi gras masks, exfoliation masks or...

In 2021 Google are changing their requirements of what is needed to be a certified Google Partner offering Google Ads, and what they have added is bullshit. I can’t believe it. They are truly showing their colours as an evil money hungry company. Let’s get straight to...

What a month it has been! And such an interesting time to watch online behaviour. The response from my clients and search changes was pretty much overnight. I had clients calling to ‘Switch off Everything’ the first day of social distancing restrictions and others...

I’m constantly having to explain my logic to Google account managers when I tell them that I don’t want to use responsive text ads in my client’s accounts. If you don’t know what these are they are a new format of ad where you can add up to 5 headlines, and a bunch of...

I don’t have many apps on my phone. I spend enough time in front of a screen so I don’t need more temptation, but there is one silly game I’ve been playing for years, every now and then I delete it, forget about it, then in a moment of boredom decide to add it again....

I’m sure you know that Google Shopping doesn’t allow keyword targeting in the traditional way, but it is possible to structure an account so that you have a fairly high level of control over the keywords and most importantly bids. I’ve tried this method on a few...

If I’ve taught you anything, I hope it’s to be suspicious of Google automation, and especially suspicious if Google makes it the default setting, and super suspicious when they start calling you up telling you to switch over to an automated setting! Google Smart...